That is the question. This weekend Twitter was having a heated discussion about the place for Open Houses in this new world of real estate. Is it worth having them? Should I have them all the time? Should I be conducting open houses in new ways?

There is not easy answer to the proposed questions other thats YES. Everyone is moving to the internet to find the property of their dreams. There is still something to having the house ready and available at a given time on a certain day. Potential buyers know that from around 12-5 on Sunday they can see a bunch of properties in an efficent manner. This is still an effective and powerful way to market your home.

With that being said you need to think about your open houses differently. With the ease of communication currently make sure you make it extremely simple for your clients to visit the property. Use technology to your advantage to provide constant updates via Twitter, Facebook, and e-mail. You need to promote your open houses in new ways in order to get the foot traffic you need to get your place sold.

The bottom line? Continue to conduct open houses but think about them in a different way. Use all the tools you have at your disposal and make your day as effective as possible.

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